Throughlines
Funded by the Mellon Foundation, Throughlines is a free learning platform for educators of premodern literature, history, and culture. Including sample syllabi, lesson plans, assignments, reading lists, and lectures, the trove of materials on Throughlines is expertly curated and crafted by leading scholars in the field.
My role with Throughlines is incredibly hands on, from identifying experts, writing scripts, directing video shoots, creating content-rich campaigns for the release of new resources, and developing lead generation and lifecycle campaigns to attract and sustain users.
Videos produced
Just a few of the many, many videos produced for Throughlines.
Email marketing
The audience for Throughlines is academic in nature, but they are also eager and hungry lifelong learners. It was important for us to have content-rich campaigns to engage them, as they are already recipients are far too many promotional emails.
Our content pillar “The Past is Political” drove this home with email and social campaigns that addressed contemporary political issues through an analysis of premodern history, culture, and literature.
These weren’t just emails. They were a resource in and of themselves.
Social media
An omnichannel approach to our social media allowed for revitalized content to perform across email, Instagram reels, Facebook, Bluesky, YouTube and YouTube shorts, TikTok and LinkedIn newsletters.
Including the production of scripted content during video shoots, I directed and led informal interviews that aimed to gather short form video content that gets to the heart of the political and personal stakes in the scholars’ research and teaching. These pieces became the primary top-of-funnel content to engage potential users outside of our existing audience base.
Behind the scenes
